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Interesting Experiment: Reselling a digital good

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George Hotelling is attempt­ing an inter­est­ing exper­i­ment for the dig­i­tal age: reselling a song bought on the iTunes music store. The rea­son it is inter­est­ing is that he has checked the license agree­ment and it seems per­fectly OK for him to trans­fer a file to some­one else. This will be an inter­est­ing test of whether Apple actu­ally means what it says when it men­tions that songs in the iTunes Music Store are bought and not rented. They made a big deal about this when they first intro­duced the store so it will be fas­ci­nat­ing to see how they react to this sale.

Extend­ing beyond Apple, this def­i­nitely falls into the “Push­ing the Enve­lope” cat­e­gory as it is one of the first case of reselling a legally pur­chased dig­i­tal good and reselling it. It will be fas­ci­nat­ing to see what the reac­tion is going to be.

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2 Comments

  1. 1Apple: Cross Platform DRM «The TNL.net weblog — August 20, 2009 at 12:00 pm

    […] While com­pa­nies from Intel to Microsoft are talk­ing about how they plan to imple­ment dig­i­tal rights in the future and are tak­ing ten­ta­tive steps in that direc­tion, Apple is work­ing on a strat­egy that cov­ers mul­ti­ple plat­forms begin­ning today. The iTunes music store may be an inter­est­ing story in terms of the con­sumer mar­ket but it seems to me that there is also an inter­est­ing play at hand for a busi­ness to busi­ness model. If Apple suc­ceeds in its imple­men­ta­tion of the music store (and there is lit­tle doubt that they will), they could turn around and start offer­ing a set of prod­ucts and ser­vices to orga­ni­za­tions deal­ing in dig­i­tal goods. […]

  2. 2DRM is not binary «The TNL.net weblog — August 20, 2009 at 12:11 pm

    […] stop was the iTunes music store, which fre­quent TNL.net read­ers will rec­og­nize as the tar­get of many posts. Well, turns out that it might be a bit of an issue. Apple doesn’t seem very […]

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