Interesting Experiment: Reselling a digital good
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George Hotelling is attempting an interesting experiment for the digital age: reselling a song bought on the iTunes music store. The reason it is interesting is that he has checked the license agreement and it seems perfectly OK for him to transfer a file to someone else. This will be an interesting test of whether Apple actually means what it says when it mentions that songs in the iTunes Music Store are bought and not rented. They made a big deal about this when they first introduced the store so it will be fascinating to see how they react to this sale.
Extending beyond Apple, this definitely falls into the “Pushing the Envelope” category as it is one of the first case of reselling a legally purchased digital good and reselling it. It will be fascinating to see what the reaction is going to be.
Comments
1Apple: Cross Platform DRM «The TNL.net weblog — Aug 20, 2009 : 12:00 pm
[...] While companies from Intel to Microsoft are talking about how they plan to implement digital rights in the future and are taking tentative steps in that direction, Apple is working on a strategy that covers multiple platforms beginning today. The iTunes music store may be an interesting story in terms of the consumer market but it seems to me that there is also an interesting play at hand for a business to business model. If Apple succeeds in its implementation of the music store (and there is little doubt that they will), they could turn around and start offering a set of products and services to organizations dealing in digital goods. [...]
[...] stop was the iTunes music store, which frequent TNL.net readers will recognize as the target of many posts. Well, turns out that it might be a bit of an issue. Apple doesn’t seem very [...]
