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Apple: Cross Platform DRM

October 16, 2003

As pre­dicted, Apple intro­duced a ver­sion of iTunes for win­dows today. A lot will be writ­ten about how this solid­i­fies Apple’s lead in the dig­i­tal music player mar­ket but what many may be over­look­ing is how Apple is push­ing its own ver­sion of Dig­i­tal Rights Man­age­ment into a wider mar­ket. I sus­pect this is a strat­egy sim­i­lar to the one […]