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	<title>Comments on: Why the Boo.comeback makes sense</title>
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	<link>http://www.tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/</link>
	<description>Turning Data into Knowledge</description>
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		<title>By: Welcome to TNL.net</title>
		<link>http://www.tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/comment-page-1/#comment-24096</link>
		<dc:creator>Welcome to TNL.net</dc:creator>
		<pubDate>Wed, 21 Feb 2007 18:17:13 +0000</pubDate>
		<guid isPermaLink="false">http://tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/#comment-24096</guid>
		<description>&lt;!--%kramer-pre%--&gt;can read more comments on Technorati), about the comeback of boo.com and once again, I find myself on the opposite side of the shared wisdom. Before I go into reasons as to why I think a comeback by Boo.com (a boo.comeback?) makes sense, let me [...]   10 Comments - in News, Business  &lt;!--%kramer-post%--&gt;</description>
		<content:encoded><![CDATA[<p><!--%kramer-pre%-->can read more comments on Technorati), about the comeback of boo.com and once again, I find myself on the opposite side of the shared wisdom. Before I go into reasons as to why I think a comeback by Boo.com (a boo.comeback?) makes sense, let me […]   10 Comments — in News, Business  <!--%kramer-post%--></p>
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		<title>By: Insider</title>
		<link>http://www.tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/comment-page-1/#comment-7010</link>
		<dc:creator>Insider</dc:creator>
		<pubDate>Thu, 15 Feb 2007 16:31:55 +0000</pubDate>
		<guid isPermaLink="false">http://tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/#comment-7010</guid>
		<description>the countdown has started, the new boo.com is on its way - see the new holding page for an idea as to what it is all about.</description>
		<content:encoded><![CDATA[<p>the countdown has started, the new boo.com is on its way — see the new holding page for an idea as to what it is all about.</p>
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		<title>By: Good Old Trend &#187; Blog Archive &#187; Why hype isn&#8217;t reason enough to follow (or stay away)</title>
		<link>http://www.tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/comment-page-1/#comment-6704</link>
		<dc:creator>Good Old Trend &#187; Blog Archive &#187; Why hype isn&#8217;t reason enough to follow (or stay away)</dc:creator>
		<pubDate>Tue, 13 Feb 2007 16:26:21 +0000</pubDate>
		<guid isPermaLink="false">http://tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/#comment-6704</guid>
		<description>[...] Hype often blocks the view of the interesting things that really are going on. Take the Boo.com example - this excellent blog post goes through loads of features that were way ahead of its time. Is this what we remember of Boo.com? The hype shaded the really interesting things that were going on. [...]</description>
		<content:encoded><![CDATA[<p>[…] Hype often blocks the view of the interesting things that really are going on. Take the Boo.com example — this excellent blog post goes through loads of features that were way ahead of its time. Is this what we remember of Boo.com? The hype shaded the really interesting things that were going on. […]</p>
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		<title>By: Good Old Trend &#187; Blog Archive &#187; Six links</title>
		<link>http://www.tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/comment-page-1/#comment-1815</link>
		<dc:creator>Good Old Trend &#187; Blog Archive &#187; Six links</dc:creator>
		<pubDate>Wed, 17 Jan 2007 15:22:31 +0000</pubDate>
		<guid isPermaLink="false">http://tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/#comment-1815</guid>
		<description>[...] Tristan Louis, once employed by Boo.com, lists accurate and interesting points as to why the return of the e-commerce giant makes more sense than ever. [...]</description>
		<content:encoded><![CDATA[<p>[…] Tristan Louis, once employed by Boo.com, lists accurate and interesting points as to why the return of the e-commerce giant makes more sense than ever. […]</p>
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		<title>By: Waxy.org: Andy Baio lives here</title>
		<link>http://www.tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/comment-page-1/#comment-24098</link>
		<dc:creator>Waxy.org: Andy Baio lives here</dc:creator>
		<pubDate>Sat, 09 Dec 2006 00:22:09 +0000</pubDate>
		<guid isPermaLink="false">http://tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/#comment-24098</guid>
		<description>&lt;!--%kramer-pre%--&gt;  Tristan Lewis on the relaunch of Boo.com (he worked on the original site and has an interesting insider view of the original&#039;s failure)    &lt;!--%kramer-post%--&gt;</description>
		<content:encoded><![CDATA[<p><!--%kramer-pre%-->  Tristan Lewis on the relaunch of Boo.com (he worked on the original site and has an interesting insider view of the original’s failure)    <!--%kramer-post%--></p>
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		<title>By: The Dollar Factory Blog &#187; Boo.com coming back from the dead</title>
		<link>http://www.tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/comment-page-1/#comment-176</link>
		<dc:creator>The Dollar Factory Blog &#187; Boo.com coming back from the dead</dc:creator>
		<pubDate>Thu, 30 Nov 2006 21:48:09 +0000</pubDate>
		<guid isPermaLink="false">http://tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/#comment-176</guid>
		<description>[...] It would appear the boo.com is scheduled to re-launch in the not so distant future. The website is making a comeback after first going online in 1999 and emphatically burning through $120 million dollars funding in just â€“hold on to your chair- 6 months. The original boo.com was a fashion retail site making heavy use of Flash at a time when people would go online using 56K modems. Needless to say, the founders made a number of mistakes starting from the siteâ€™s design to renting extremely expensive retail space. It is not clear if the new site will also be about fashion retail or even if the people involved are the same who failed the first time (rumor has it that there is a new team involved.) In addition, there is not much information about who is providing financing for the new boo.com. In other words, we know very little about it but is hasnâ€™t really stopped many in the blogosphere from giving their opinion about the who, what, where and why of the new boo.com. For example, you can read Techcruchâ€™s rather neutral article, John Cowâ€™s negative opinion and Tristan Louis positive take on the news. Iâ€™ll just leave you with a screenshot of the siteâ€™s new landing page. [...]</description>
		<content:encoded><![CDATA[<p>[…] It would appear the boo.com is scheduled to re-launch in the not so distant future. The website is making a comeback after first going online in 1999 and emphatically burning through $120 million dollars funding in just â€“hold on to your chair– 6 months. The original boo.com was a fashion retail site making heavy use of Flash at a time when people would go online using 56K modems. Needless to say, the founders made a number of mistakes starting from the siteâ€™s design to renting extremely expensive retail space. It is not clear if the new site will also be about fashion retail or even if the people involved are the same who failed the first time (rumor has it that there is a new team involved.) In addition, there is not much information about who is providing financing for the new boo.com. In other words, we know very little about it but is hasnâ€™t really stopped many in the blogosphere from giving their opinion about the who, what, where and why of the new boo.com. For example, you can read Techcruchâ€™s rather neutral article, John Cowâ€™s negative opinion and Tristan Louis positive take on the news. Iâ€™ll just leave you with a screenshot of the siteâ€™s new landing page. […]</p>
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		<title>By: mymarkup.net - Erik Stattins webblogg</title>
		<link>http://www.tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/comment-page-1/#comment-24102</link>
		<dc:creator>mymarkup.net - Erik Stattins webblogg</dc:creator>
		<pubDate>Thu, 30 Nov 2006 00:44:25 +0000</pubDate>
		<guid isPermaLink="false">http://tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/#comment-24102</guid>
		<description>&lt;!--%kramer-pre%--&gt; Boo.com var webb 2.0 innan begreppet fanns, menar Tristan Louis, och fÃ¶rsvarar bÃ¥de den gamla siten (som bara var fÃ¶re sin tid; folk hade helt enkelt fÃ¶r dÃ¥liga linor) och den planerade omlanseringen.    The market has also evolved to the point where many of the innovations first introduced by Boo.com are now&lt;!--%kramer-post%--&gt;</description>
		<content:encoded><![CDATA[<p><!--%kramer-pre%--> Boo.com var webb 2.0 innan begreppet fanns, menar Tristan Louis, och fÃ¶rsvarar bÃ¥de den gamla siten (som bara var fÃ¶re sin tid; folk hade helt enkelt fÃ¶r dÃ¥liga linor) och den planerade omlanseringen.    The market has also evolved to the point where many of the innovations first introduced by Boo.com are now<!--%kramer-post%--></p>
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		<title>By: Marc&#8217;s Voice &#187; Blog Archive &#187; Cork links</title>
		<link>http://www.tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/comment-page-1/#comment-175</link>
		<dc:creator>Marc&#8217;s Voice &#187; Blog Archive &#187; Cork links</dc:creator>
		<pubDate>Wed, 29 Nov 2006 16:13:23 +0000</pubDate>
		<guid isPermaLink="false">http://tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/#comment-175</guid>
		<description>[...] More on the relaunch of Boo [...]</description>
		<content:encoded><![CDATA[<p>[…] More on the relaunch of Boo […]</p>
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		<title>By: Why the boo.com comeback makes sense &#38;laquo; David Strom&#38;#8217;s Web Informant</title>
		<link>http://www.tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/comment-page-1/#comment-174</link>
		<dc:creator>Why the boo.com comeback makes sense &#38;laquo; David Strom&#38;#8217;s Web Informant</dc:creator>
		<pubDate>Wed, 29 Nov 2006 15:04:05 +0000</pubDate>
		<guid isPermaLink="false">http://tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/#comment-174</guid>
		<description>[...] My good friend Tristan Louis has some rather insightful things to say about the lessons learned at boo.com, past and present, at boo.com, one of the early dot-com flame outs that is being reborn. [...]</description>
		<content:encoded><![CDATA[<p>[…] My good friend Tristan Louis has some rather insightful things to say about the lessons learned at boo.com, past and present, at boo.com, one of the early dot-com flame outs that is being reborn. […]</p>
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		<title>By: Tristan Louis</title>
		<link>http://www.tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/comment-page-1/#comment-173</link>
		<dc:creator>Tristan Louis</dc:creator>
		<pubDate>Wed, 29 Nov 2006 14:18:44 +0000</pubDate>
		<guid isPermaLink="false">http://tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/#comment-173</guid>
		<description>Ben,

Most apparel sites (Jcrew, Gap, Sears, etc...) now offer high res imagery of their products. The reason is that clothing nears very detailed picture. 

As far as another fall, let me clarify: while I was involved with the initial iteration, I have no relation or interest whatsoever in the current resurrection of Boo. I don&#039;t even know who&#039;s behind it.</description>
		<content:encoded><![CDATA[<p>Ben,</p>
<p>Most apparel sites (Jcrew, Gap, Sears, etc…) now offer high res imagery of their products. The reason is that clothing nears very detailed picture. </p>
<p>As far as another fall, let me clarify: while I was involved with the initial iteration, I have no relation or interest whatsoever in the current resurrection of Boo. I don’t even know who’s behind it.</p>
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		<title>By: Ben Darlow</title>
		<link>http://www.tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/comment-page-1/#comment-172</link>
		<dc:creator>Ben Darlow</dc:creator>
		<pubDate>Wed, 29 Nov 2006 09:48:00 +0000</pubDate>
		<guid isPermaLink="false">http://tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/#comment-172</guid>
		<description>Hmm, it seems that although you&#039;ve learned some lessons you didn&#039;t learn all of them, or you didn&#039;t learn the right ones. Assuming that broadband uptake would increase and thus justify a data-heavy site wasn&#039;t your mistake; making a site that was data-heavy in the first place *was*.

I&#039;d like to know about these sites where 1-2MB imagery for products are commonplace, because it strikes me that you&#039;re still stuck in a fantasy land. And that being the case, well, just be ready for another fall.</description>
		<content:encoded><![CDATA[<p>Hmm, it seems that although you’ve learned some lessons you didn’t learn all of them, or you didn’t learn the right ones. Assuming that broadband uptake would increase and thus justify a data-heavy site wasn’t your mistake; making a site that was data-heavy in the first place *was*.</p>
<p>I’d like to know about these sites where 1-2MB imagery for products are commonplace, because it strikes me that you’re still stuck in a fantasy land. And that being the case, well, just be ready for another fall.</p>
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		<title>By: GigaOM &#38;#187; Why Boo.com comeback makes sense</title>
		<link>http://www.tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/comment-page-1/#comment-171</link>
		<dc:creator>GigaOM &#38;#187; Why Boo.com comeback makes sense</dc:creator>
		<pubDate>Tue, 28 Nov 2006 17:19:47 +0000</pubDate>
		<guid isPermaLink="false">http://tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/#comment-171</guid>
		<description>[...] Tristan Louis defends the resurrection of Boo.com, a company where he was an insider. Interesting read, almost convincing. As I said, almost. [...]</description>
		<content:encoded><![CDATA[<p>[…] Tristan Louis defends the resurrection of Boo.com, a company where he was an insider. Interesting read, almost convincing. As I said, almost. […]</p>
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		<title>By: The Dollar Factory</title>
		<link>http://www.tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/comment-page-1/#comment-24683</link>
		<dc:creator>The Dollar Factory</dc:creator>
		<pubDate>Tue, 30 Nov 1999 04:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/#comment-24683</guid>
		<description>&lt;!--%kramer-pre%--&gt;&lt;!--%kramer-post%--&gt;</description>
		<content:encoded><![CDATA[<p><!--%kramer-pre%--><!--%kramer-post%--></p>
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		<title>By: taint.org: Justin Masonâ€™s Weblog</title>
		<link>http://www.tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/comment-page-1/#comment-24099</link>
		<dc:creator>taint.org: Justin Masonâ€™s Weblog</dc:creator>
		<pubDate>Thu, 01 Jan 1970 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/#comment-24099</guid>
		<description>&lt;!--%kramer-pre%--&gt;It&#039;s the name on everyone&#039;s screen. But is Southridge Ethanol really such a hot stock? &#124; Special_reports &#124; Guardian Unlimited Money - good Guardian article on the market mechanics of pump-and-dump spamming Why the Boo.comeback makes sense - ahahahaha. no. Russia Agrees To US Request To Shut Down AllofMP3.com - US persuades Russia to agree to shut down AllOfMP3 -- meanwhile the global email infrastructure collapses under the ever-increasing traffic coming from Russian botherders and&lt;!--%kramer-post%--&gt;</description>
		<content:encoded><![CDATA[<p><!--%kramer-pre%-->It’s the name on everyone’s screen. But is Southridge Ethanol really such a hot stock? | Special_reports | Guardian Unlimited Money — good Guardian article on the market mechanics of pump-and-dump spamming Why the Boo.comeback makes sense — ahahahaha. no. Russia Agrees To US Request To Shut Down AllofMP3.com — US persuades Russia to agree to shut down AllOfMP3 — meanwhile the global email infrastructure collapses under the ever-increasing traffic coming from Russian botherders and<!--%kramer-post%--></p>
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		<title>By: brandflakesforbreakfast</title>
		<link>http://www.tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/comment-page-1/#comment-24101</link>
		<dc:creator>brandflakesforbreakfast</dc:creator>
		<pubDate>Thu, 01 Jan 1970 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://tnl.net/blog/2006/11/28/why-the-boocomeback-makes-sense/#comment-24101</guid>
		<description>&lt;!--%kramer-pre%--&gt;tons of money on Eames chairs, and parties with Aerosmith and foos ball tables. I&#039;m just guessing on that last part. And they ran out of money. Then a few years later, they tried to come back. And they ran out of money.  Now, they&#039;re coming back again. Tristan Louis writes an interesting essay on why their time is now. And maybe he knows a thing or two, because he used to work there in the glory days. Interesting read. &lt;!--%kramer-post%--&gt;</description>
		<content:encoded><![CDATA[<p><!--%kramer-pre%-->tons of money on Eames chairs, and parties with Aerosmith and foos ball tables. I’m just guessing on that last part. And they ran out of money. Then a few years later, they tried to come back. And they ran out of money.  Now, they’re coming back again. Tristan Louis writes an interesting essay on why their time is now. And maybe he knows a thing or two, because he used to work there in the glory days. Interesting read. <!--%kramer-post%--></p>
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