In the fight between the big four companies in the tech world (Apple, Google, Facebook, and Microsoft), we are seeing the emergence of different styles. A new generation of companies is now looking to emulate these models at a much smaller level, breaking our industry down around four archetypes: the refiner, the tinkerer, the pusher, and the anchor-weight.
Each of these models provides value to the market but ultimately, the best companies might be the ones that are willing to take on all of those features depending on time and context. In the following entries, I will go into details as to each of those models, providing example of leaders and startups that follow them.
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