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Doing the numbers on the AOL-WeblogsInc deal
October 6, 2005
Welcome to TNL.net. If you like this content, you may consider subscribing to the RSS feed.AOL bought Weblogs inc., the two year old weblog network founded by Jason Calacanis and Brian Alvey, for a number that is rumored to be anywhere between $25 million and $40 million. In this process, Time Warner may be providing some ideas as to the valuation of blogs by traditional media.
The power of the network and links
Many in the blogosphere say that traffic is not a good measure of what blogs are but that conversation, as represented by links and indexes like Technorati, represent a more accurate view of the value of a blog. As a result, I decided to look at how may sites were linking to sites in the WeblogInc empire. Jason and Brian have been doing a great job at building a stable of blogs but it seems a large portion of their success comes from a single blog. Let’s dig into the numbers.
In the following table, I took a look at the list of blogs listed on the weblogs Inc. main site and ran the Technorati site numbers against them (duplicate entries in the weblogsinc list were removed as well as entries that pointed to sites which no longer exist).
Once you have this data, you can start doing some quick analysis. For starters, I started to analyze what percentage of the overall network linkage each blog represented. I then took that percentage figure and used it against three different financial scenarios which have been floated around: some people say the company received 25 million dollars in the acquisition, and others have mentioned a figure of 30-40 million dollars. The details look as follows:
| Weblogs Inc. Blogs | Technorati Sources | % of overall | Price at 25 million | Price at 30 million | Price at 40 million |
|---|---|---|---|---|---|
| Consumer | |||||
| AdJab | 593 | 1.34% | $334,831.51 | $401,797.81 | $535,730.42 |
| Autoblog | 1,573 | 3.55% | $888,178.70 | $1,065,814.44 | $1,421,085.92 |
| Autoblog Spanish | 129 | 0.29% | $72,838.56 | $87,406.27 | $116,541.69 |
| Autoblog Chinese | 18 | 0.04% | $10,163.52 | $12,196.22 | $16,261.63 |
| Autoblog Simplified Chinese | 27 | 0.06% | $15,245.28 | $18,294.34 | $24,392.45 |
| Blogging Baby | 518 | 1.17% | $292,483.51 | $350,980.22 | $467,973.62 |
| Card Squad | 193 | 0.44% | $108,975.52 | $130,770.62 | $174,360.83 |
| Cinematical | 1,118 | 2.53% | $631,267.50 | $757,521.00 | $1,010,028.01 |
| Download Squad | 1,041 | 2.35% | $587,790.22 | $705,348.27 | $940,464.36 |
| Divester (scuba) | 240 | 0.54% | $135,513.60 | $162,616.32 | $216,821.75 |
| Engadget | 13,354 | 30.16% | $7,540,202.37 | $9,048,242.84 | $12,064,323.79 |
| Engadget Chinese | 348 | 0.79% | $196,494.71 | $235,793.66 | $314,391.54 |
| Engadget Simplified Chinese | 37 | 0.08% | $20,891.68 | $25,070.02 | $33,426.69 |
| Engadget Japanese | 518 | 1.17% | $292,483.51 | $350,980.22 | $467,973.62 |
| Engadget Spanish | 334 | 0.75% | $188,589.76 | $226,307.71 | $301,743.61 |
| Gadling | 461 | 1.04% | $260,299.03 | $312,358.84 | $416,478.45 |
| hack a day | 1,906 | 4.30% | $1,076,203.81 | $1,291,444.57 | $1,721,926.10 |
| HD Beat | 206 | 0.47% | $116,315.84 | $139,579.00 | $186,105.34 |
| Joystiq | 1,740 | 3.93% | $982,473.57 | $1,178,968.29 | $1,571,957.72 |
| Luxist | 430 | 0.97% | $242,795.19 | $291,354.23 | $388,472.31 |
| PVR Wire | 233 | 0.53% | $131,561.12 | $157,873.34 | $210,497.79 |
| Slashfood | 288 | 0.65% | $162,616.32 | $195,139.58 | $260,186.11 |
| TUAW (Apple) | 1,853 | 4.19% | $1,046,277.89 | $1,255,533.47 | $1,674,044.63 |
| TV Squad | 1,090 | 2.46% | $615,457.58 | $738,549.10 | $984,732.13 |
| Technology | |||||
| CSS Insider | 147 | 0.33% | $83,002.08 | $99,602.49 | $132,803.32 |
| Digital Photography | 301 | 0.68% | $169,956.64 | $203,947.96 | $271,930.62 |
| FlashInsider | 224 | 0.51% | $126,479.36 | $151,775.23 | $202,366.97 |
| Google(Unofficial) | 526 | 1.19% | $297,000.63 | $356,400.76 | $475,201.01 |
| JavaScript | 119 | 0.27% | $67,192.16 | $80,630.59 | $107,507.45 |
| Microsoft(Unofficial) | 263 | 0.59% | $148,500.32 | $178,200.38 | $237,600.51 |
| Office | 271 | 0.61% | $153,017.44 | $183,620.92 | $244,827.90 |
| OpenSource | 244 | 0.55% | $137,772.16 | $165,326.59 | $220,435.45 |
| Peer-to-Peer | 336 | 0.76% | $189,719.04 | $227,662.84 | $303,550.46 |
| Photoshop(Unofficial) | 265 | 0.60% | $149,629.60 | $179,555.52 | $239,407.35 |
| RSS | 339 | 0.77% | $191,412.96 | $229,695.55 | $306,260.73 |
| SAS(Unofficial) | 211 | 0.48% | $119,139.04 | $142,966.84 | $190,622.46 |
| SearchEngine Marketing | 123 | 0.28% | $69,450.72 | $83,340.86 | $111,121.15 |
| Social Software | 548 | 1.24% | $309,422.71 | $371,307.25 | $495,076.34 |
| Spam | 121 | 0.27% | $68,321.44 | $81,985.73 | $109,314.30 |
| TabletPCs | 287 | 0.65% | $162,051.68 | $194,462.01 | $259,282.68 |
| VoIP | 257 | 0.58% | $145,112.48 | $174,134.97 | $232,179.96 |
| Yahoo(Unofficial) | 326 | 0.74% | $184,072.64 | $220,887.16 | $294,516.22 |
| Wireless | |||||
| BBHub(BlackBerry) | 156 | 0.35% | $88,083.84 | $105,700.61 | $140,934.14 |
| Bluetooth | 246 | 0.56% | $138,901.44 | $166,681.72 | $222,242.30 |
| Engadget:Cellphones | 226 | 0.51% | $127,608.64 | $153,130.36 | $204,173.82 |
| Engadget:GPS | 222 | 0.50% | $125,350.08 | $150,420.09 | $200,560.12 |
| RFID | 237 | 0.54% | $133,819.68 | $160,583.61 | $214,111.48 |
| UltraWideband | 218 | 0.49% | $123,091.52 | $147,709.82 | $196,946.43 |
| WiFi | 116 | 0.26% | $65,498.24 | $78,597.89 | $104,797.18 |
| TheWiMAX Weblog | 217 | 0.49% | $122,526.88 | $147,032.25 | $196,043.00 |
| Engadget:Wireless | 235 | 0.53% | $132,690.40 | $159,228.48 | $212,304.63 |
| Wireless Dev | 233 | 0.53% | $131,561.12 | $157,873.34 | $210,497.79 |
| Wireless | 310 | 0.70% | $175,038.40 | $210,046.07 | $280,061.43 |
| Video Games | |||||
| Blogging E3 | 1 | 0.00% | $564.64 | $677.57 | $903.42 |
| Engadget: Gaming | 255 | 0.58% | $143,983.20 | $172,779.84 | $230,373.11 |
| Playstation 3 | 117 | 0.26% | $66,062.88 | $79,275.45 | $105,700.61 |
| Video Games | 219 | 0.49% | $123,656.16 | $148,387.39 | $197,849.85 |
| Xbox 2 | 232 | 0.52% | $130,996.48 | $157,195.77 | $209,594.36 |
| Media and Entertainment | |||||
| Design | 215 | 0.49% | $121,397.60 | $145,677.12 | $194,236.16 |
| Digital Music | 306 | 0.69% | $172,779.84 | $207,335.80 | $276,447.74 |
| Droxy (Digital Radio) | 220 | 0.50% | $124,220.80 | $149,064.96 | $198,753.27 |
| DV Guru (Digital Video) | 147 | 0.33% | $83,002.08 | $99,602.49 | $132,803.32 |
| Magazine Design | 237 | 0.54% | $133,819.68 | $160,583.61 | $214,111.48 |
| Nanopublishing | 243 | 0.55% | $137,207.52 | $164,649.02 | $219,532.03 |
| Business | |||||
| Enron Blog | 188 | 0.42% | $106,152.32 | $127,382.78 | $169,843.71 |
| The Mortgages Weblog | 192 | 0.43% | $108,410.88 | $130,093.05 | $173,457.40 |
| Outsource Reporter | 62 | 0.14% | $35,007.68 | $42,009.21 | $56,012.29 |
| SCM Wire (supply chain) | 201 | 0.45% | $113,492.64 | $136,191.16 | $181,588.22 |
| Life Sciences | |||||
| The Cancer Blog | 229 | 0.52% | $129,302.56 | $155,163.07 | $206,884.09 |
| The Cardio Blog | 186 | 0.42% | $105,023.04 | $126,027.64 | $168,036.86 |
| The Diabetes Blog | 106 | 0.24% | $59,851.84 | $71,822.21 | $95,762.94 |
| Medical Informatics Insider | 139 | 0.31% | $78,484.96 | $94,181.95 | $125,575.93 |
| Telemedicine Insider | 137 | 0.31% | $77,355.68 | $92,826.81 | $123,769.08 |
| Personal | |||||
| Brian Alvey | 278 | 0.63% | $156,969.92 | $188,363.90 | $251,151.87 |
| Jason Calacanis | 1,145 | 2.59% | $646,512.78 | $775,815.34 | $1,034,420.45 |
| Blog Maverick | 1,917 | 4.33% | $1,082,414.85 | $1,298,897.82 | $1,731,863.76 |
| Gordon Gould | 169 | 0.38% | $95,424.16 | $114,508.99 | $152,678.65 |
| Judith Meskill | 211 | 0.48% | $119,139.04 | $142,966.84 | $190,622.46 |
| Events | |||||
| Blogging BlogHer | 124 | 0.28% | $70,015.36 | $84,018.43 | $112,024.57 |
| Blogging DEMO | 166 | 0.37% | $93,730.24 | $112,476.29 | $149,968.38 |
| Blogging ETech | 186 | 0.42% | $105,023.04 | $126,027.64 | $168,036.86 |
| Blogging Gnomedex | 189 | 0.43% | $106,716.96 | $128,060.35 | $170,747.13 |
| Future of Music | 79 | 0.18% | $44,606.56 | $53,527.87 | $71,370.49 |
| Blogging Milken | 211 | 0.48% | $119,139.04 | $142,966.84 | $190,622.46 |
| Blogging Sundance | 128 | 0.29% | $72,273.92 | $86,728.70 | $115,638.27 |
| Blogging Web 2.0 | 76 | 0.17% | $42,912.64 | $51,495.17 | $68,660.22 |
| Live8 Insider | 184 | 0.42% | $103,893.76 | $124,672.51 | $166,230.01 |
| Other | |||||
| Weblogs,Inc. | 9 | 0.02% | $5,081.76 | $6,098.11 | $8,130.82 |
However, in order to get a cleaner picture, I started to dig into more details. First, I analyzed the different segment performance:
| Network segments | Technorati Sources | % of overall | Price at 25 million | Price at 30 million | Price at 40 million |
|---|---|---|---|---|---|
| Consumer | 28,248 | 63.80% | $15,949,950.31 | $19,139,940.37 | $25,519,920.50 |
| Technology | 4,908 | 11.09% | $2,771,253.05 | $3,325,503.66 | $4,434,004.88 |
| Wireless | 2,416 | 5.46% | $1,364,170.21 | $1,637,004.25 | $2,182,672.33 |
| Videogames | 824 | 1.86% | $465,263.35 | $558,316.02 | $744,421.36 |
| Media and Entertainment | 1,368 | 3.09% | $772,427.50 | $926,913.00 | $1,235,884.00 |
| Business | 643 | 1.45% | $363,063.51 | $435,676.21 | $580,901.62 |
| Life Science | 797 | 1.80% | $450,018.07 | $540,021.68 | $720,028.91 |
| Personal | 3,720 | 8.40% | $2,100,460.75 | $2,520,552.90 | $3,360,737.19 |
| Events | 1,343 | 3.03% | $758,311.50 | $909,973.80 | $1,213,298.40 |
| Other | 9 | 0.02% | $5,081.76 | $6,098.11 | $8,130.82 |
| Whole Network | 44,276 | 100.00% | $25,000,000.00 | $30,000,000.00 | $40,000,000.00 |
What’s interesting here is that the consumer segment is responsible for the majority of linkage so I dug in much further. What I found is that the sum of the EnGadget linkage represents over a third of the overall network traffic (the actual number is 15,529 links for a 35.07% share of the network).
Data for the rest of us?
In acquiring Weblogs Inc., AOL has now provided us with some numbers traditional media are willing to pay for a blog. Looking at the numbers above, one can try to guess at the value of a link from an external site. a single link on the weblogsinc network represents 0.002258559942180087 percent of the overall network.
At the different rumored price points from AOL, it looks as follows:
| Link | $25 million value | 30 million value | 40 million value |
|---|---|---|---|
| 1 | $564.64 | $677.57 | $903.42 |
I don’t know if those values are based on any real rationale but it’s nice to dream up the value of one’s blog based on this.
Should we now assume that traditional media companies are willing to pay between $500 and $1000 per site that links into a blog?
Not quite. The incremental value is in the size of the network and the underlying tools. Jason and Brian have been working on developing a blog authoring technology, called BlogSmith, that sits at the core of their network and one has to believe that AOL saw some value in the software too. However, one can easily say that blog valuations are going to be easier to make after this deal since it provides the first yardstick in that space.
blogist huvitava kande pealkirjaga How Much Is Your Blog Worth?. Kanne võimaldab blogi aadressi põhjal arvutada välja blogi väärtuse AOL-i ja Weblogs Inc tehingu põhjal. Arvutustest on juttu TNL.net blogi kandes Doing the numbers on the AOL-WeblogsInc deal. Selle kande kirjutamise ajal oli DT blogi väärtus veidi üle 10.000 dollari.
tags etiquetas Forum Porto Racing Slot: Desert Slot Doing the numbers on the AOL-WeblogsInc deal Endurance Info - Endurance Info WebSite VIDEO: Bugatti Veyron’s W16 engine being milled
is worth $5,645.40. How much is your blog worth? [IMG] Esta valoración se basa en una función de la ‘autoridad’ del blog según Technorati Lo cierto es que eso se funda en una única compraventa, la de WeblogsInc por AOL
translate in to monetary value? Already in 2005, AOL purchased Weblogs inc. for an amount that has been estimated between US$ 25 and 40 million. Technorati, the leading blog search engine has a nice little widget with estimates the value of any blog: “How much is Your Blog Worth?”. I tried this one, it is currently at US$ 15,242.58. Given that on average I spent about an hour on each post, this is about US$ 130 per post. I am sure that can be increased…
бутон, който казва, колко струва един блог. Заинтересувах се как така оценяват блоговете. Оказва се, че някой си Тристан Луис е направил изследване
, you can find out how much your blog is worth by simply typing in your website URL. Apart from that you can also embed the code into your site to keep you updated with the current worth of your blog. The widget was inspired by Tristan Louis’s research into the value of each link to Weblogs Inc, and was created by Dane Carlson using Technorati’s API which computes and displays your blog’s worth using the same link to dollar ratio as the AOL-Weblogs Inc deal. Overall it
Simply type in your blog’s URL into the blog worth calculator and you’ll discover what your blog is worth.[IMG blog.jpg] Dave developed the Blog Worth Calculator using a link to dollar ratio created by Tristan Louis’ research conducted in 2005 about AOL’s acquisition of Weblogs Inc. It focuses on the theory that links are the most valuable aspect of a blog and monetizes those links. [IMG]
blog puede ser una gran empresa, y esta herramienta nos va a decir cuanto cuesta nuestro querido blog o el de algún competidor!!!. El Blog Worth Calculator (o Calculadora de Valor de Blog) fue creado por Dane Carlson y esta inspirado en la reseña de Tristan Louis acerca del valor de los links y contenidos basados en el rank de Technorati
Anzahl der Links, die auf den jeweiligen Weblog verweisen, erfasst und pro Link eine gewisse Summe auf den Blogwert zugerechnet wird. Somit ergibt es eine gewisse Summe, die dann den monetären Blogwert darstellen. Abgeschaut hat er die Systematik von Tristan Louis, der ein ähnliches Verfahren für die Bewertung der Blogs im Netzwerk Weblogs Inc. Erstellt hat. Nach dem AOL Weblogs Inc. gekauft hat, nahm er die spekulierte Kaufsumme und verteilte sie prozentual auf die Weblogs in diesem Netzwerk. Als Bemessungsgr
[...] Think I was joking about the value of links on my post Links for Money and the Sweat for Free at Huff Post & Gothamist? Take a look at Tristan Louis’ Octiber 2005 post Doing the numbers on the AOL-WeblogsInc deal. His post is definitely worth a read. In the meantime take a look at this fun little tool posted on the Business Opportunities Weblog Meantime, here are the Gothamist and Huffington Post Blog Valuations according to the tool… [...]
[...] The applet is based on research by Tristan Louis; here is a link which explains how it works. Although I don’t use my blog to make money (the ads are there to help contribute towards the costs of running the site!), it’s great to know that my site is of value to the blogging community. Why not find out how much your own blog is worth? You may be pleasantly surprised! Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
Blogging E3 - more then 500$ for a single link? I think that dividing overall sum by number of links is a wrong measure. May be you need some quadratic dependency and not a linear one. I mean using:
cost_of_i_links = constant * i^2
instead of:
cost_of_i_links = constant * i
Then you will get about 25$ for a single link that is much more reasonable.
[...] Wow! A swift currency calculation reveals that VCTB is ‘worth’ approximately £19,500! These numbers are based on some research into the figures that AOL paid for its acquisition of Weblogs, Inc., but as a yardstick for a niche blog like this one, I think it’s probably specious in the extreme. Although, if I was getting paid a mere 10% of that valuation per year to run VCTB, I’d be a very happy man (with a lot less hours of day-job distracting me from the things I’d rather be doing)…potential corporate sponsors or buy-out teams, please use the email address in the sidebar.So, spurious valuations aside, it falls upon me to thank the group of people who really make any blog a success, and that is (of course) its readers. Thank you very much - you give an insecure book reviewer with delusions of grandeur a well needed ego boost and reason for getting off the sofa. There can be no higher accolade, I’m sure. [...]
[...] Find out how much your blog’s worth. As mentioned in http://tnl.net/blog/2005/10/06/doing-the-numbers-on-the-aol-weblogsinc-deal/, “Many in the blogosphere say that traffic is not a good measure of what blogs are but that conversation, as represented by links and indexes like Technorati, represent a more accurate view of the value of a blog”.Click on the link below to find out how much yours cost. [...]
[...] How Much Is Your Blog Worth? Here’s an interesting little calculator. It’s not meant as a joke; the numbers are generated based on research into the value of each link. [...]
[...] How Much Is My Blog Worth? - Idea #1 September 5th, 2006 by valerie Do you know how much is my blog worth? There are people who have spent some time in analysing your blog worth. Tristan Louis is one of them and his research paper can be found at http://tnl.net/blog/2005/10/06/doing-the-numbers-on-the-aol-weblogsinc-deal/ . Some tools based on technorati and Tristan Louis’s research are made to get it working for you. Giving the full credit to the master minds who thought of it, here is the link to the site. [...]
[...] Wieviel ist dein Weblog wirklich wert? 5. September 2006 - 15:36 Uhr Ich denke, die meisten kennen den Calculator auf dieser Seite, der nach Eingabe der URL den Wert eines Weblogs berechnet. Die Berechnung basiert einzig und alleine auf der Grundlage, wieviel Geld seinerzeit AOL an Weblogs Inc. für bezahlt hatte. Daraufhin hatte sich jemand die Mühe gemacht und den Wert eines “Inbound Links” (eingehender Link) berechnet. Es sind entsprechend hohe Werte zwischen 500 und 1000 USD für jeden eingehenden Link herausgekommen und in der Folge ziemlich unrealistische Werte bei dem genannten Calculator. [...]
[...] En Business Opportunities Weblog, han hecho una aplicación que te calcula el valor de un blog basándose en el importe pagado por AOL en la compra de Weblogs Inc, según el número de links. Por pura curiosidad realizo la prueba con Gurusblog…. [...]
[...] Encontrei em um site uma maneira de descobrir quanto vale meu blog. O cálculo é baseado num certo estudo que vocês podem tentar entender aqui. Eu nem me dei ao trabalho. Só estou postando isto aqui porque, da primeira vez que fiz o cálculo, meu blog era um zero à esquerda. Não valia um dólar furado. Literalmente. [...]
[...] Apparently, a way to determine the value of blogs is by counting the number of links and assigning a dollar value to them. This is based on research by Tristan Louis. Louis analyzed an AOL buyout of Weblogs, Inc. and found that AOL valued each link to a particular blog to be worth about $564.64. [...]
Go to pingoat. The values are much lower than technorati. This text link business is so subjective. How much money is the site making? That should be the relevant question.
[...] “Many in the blogosphere say that traffic is not a good measure of what blogs are but that conversation, as represented by links and indexes like Technorati, represent a more accurate view of the value of a blog. As a result, I decided to look at how may sites were linking to sites in the WeblogInc empire.” (via ti.net) [...]
[...] No, this little ditty instead uses some snarky logic, based on the research of fellow blogger Tristan Louis. Essentially, each link to a blog is given a monetary value. The value comes from the estimated $25 million pricetag AOL paid for Weblogs, inc., a blog network that is home to many different popular blogs, covering everything from life sciences to video game fanboy sites. [...]
[...] Ik ben al heel lang een fan van blognetwerken. Met name het model van Gawker met betaalde bloggers vind ik een erg goed idee. Ik denk ook dat dat in Nederland moet kunnen werken. Als je leert van de onderwerpen van Gawker (Roddel, auto’s, gadgets, reizen, games en erotiek als succesverhalen) moet je ook in Nederland een weblog kunnen maken dat groot genoeg is om rendabel te zijn. Het probleem is dat journalistieke bedrijven op dit moment niet gewend zijn om met omzetten te werken die voor een enkele FTE genoeg inkomsten genereren. Er zijn in Nederland wel een aantal blognetwerken (bijvoorbeeld Blog.nl en Blogo.nl) zij werken echter volgens een ander model. Net als het Amerikaanse Weblogs Inc (overgenomen door AOL voor $25.000.000) worden de bloggers betaald op basis van gedeelde inkomsten. Dit heeft als voordeel dat de aanloopkosten veel lager zijn. Toch denk ik dat de nadelen ervan ook groot zijn: [...]
[...] So after i did this, i went looking at their links, and found this about the “research”. I understand that it’s got something to do with the links in or out or something, but there’s no one definitive elevator pitch answer. so, umm,, yay, time waster! Woo! [...]
[...] Jason Calacanis leaving AOL/Netscape and joining Sequoia Capital (Jason Calacanis was a founder of Weblogs, Inc., a blog network which was acquired by AOL) [...]
[...] Eg surfa på bloggen one-nine-seven-four, då eg la merke til ei boks i sidebaren. Gjennom ei lenkje fann eg ein applet som, basert på tal frå Technorati, reknar ut verdien av en gitt blog. Det er bygd på research gjort av Tristan Louis, der han har teke utgangspunkt i AOL sitt kjøp av Weblogs Inc, og rekna ut verdien av kvar blog basert på Tecnorati-statistikk. Nøyaktig korleis dette vert gjort orkar eg ikkje lese nok til å forstå, men ved å plotte inn mi adresse fikk eg i alle fall eit resultat: $564.54 USD. [...]
[...] Doing the numbers … Artikel: Doing the numbers on the AOL-WeblogsInc deal Abgelegt unter: In eigener Sache, Vermarktung Stichworte: Technorati, Weblogvermarktung, Weblogwert and Werbeplatz Von Silke Schümann am 4. Januar 07, 21:21 pm [...]
[...] Business Opportunities Weblog: Inspired by Tristan Louis’s research into the value of each link to Weblogs Inc, and created with an applet using Technorati’s API —”computes and displays your blog’s worth using the same link to dollar ratio as the AOL-Weblogs Inc deal.” [...]
anhand einer einfachen Umrechnung: AOL hat jüngst Weblogs Inc. für 40 Mio.$ übernommen. Die hier gelisteten Blogs hat ein findiger Kopf auf ihre ‘conversation’ (i.e. Verlinkung und Kommentierung) untersucht und daraus eine Art ‘Geld-Faktor’ errechnet. Den dann auf das eigene Blog angewendet, ergibt das nun obiges Zahlenspielchen. Also - wer bietet mit? Bin ich käuflich? … und Dank dem pantoffelpunk für den Hinweis in seinem Blog …
[IMG ] My blog is worth $5,080.86. How much is your blog worth? [IMG ] Один смышлёный человек - Тристан Льюис (Tristan Louis) провёл иследования по оценке стоимости блогов основываясь на статистеке и индексах Technorati. Другой, не менее смышёный человек - Дэн Карлсон (Dane Carlson),
$22,581.60. How much is your blog worth? [IMG] So I went out to this site, entered our URL, and found out that Pappy’s blog is worth $22,581.60 on the open market. This valuation is scientific, based upon a model used in the sale of Weblogs Inc to AOL. So, that’s our basic market value. Now, if I factor in the proceeds from the T-shirt sales to get an idea of the revenue stream. Let’s see, seven shirts at $0 profit per shirt. Wait, since I ordered three of the
[...] Tra le fonti una bella analisi sul deal Weblogs Inc [...]
How much would you pay for this site? $50? $20? Not a penny? That’s fair. [IMG Myblogisworth_1] But why does Dane Carlson’s Business Opportunities Weblog value BrianLash.com at $564.54? Because Carlson applies the research of Tristan Louis
[...] Using links as currency and basing values on the AOL-Weblog deal, here’s what several of the top marketing blogs or Web sites are worth (at this moment): [...]
[...] Ce long et fastidieux travail universitaire n’aurait pas pu être possible sans les travaux, que dis-je, la pensée, les réflexions trouvées là que j’ai combiné avec cette petite application ci. [...]
Tristan Louis’s research into the value of each link to Weblogs Inc, the author created a little applet using Technorati’s API which computes and displays your blog’s worth using the same link to dollar ratio as the AOL-Weblogs Inc deal.
short names as seperate blogs.. However, the html above is not dynamic and so I have done two queries and added the result. The number above is Dane’s view of how much my blog is worth today. (His link to the backing research is a bit out of date. Tristian Louis’ researc has now been archived. An alternative valuation is made at Blogshares, which values the blog at $15,000. [IMG http://blogs.sun.com/DaveLevy @ blogshares] [IMG Listed on BlogShares] Although, I really should learn how reindex it as I
kutatásának hatására Dane Carlson készített egy ügyes kis weboldalt, ahol ki lehet számoltatni, hogy mennyit is ér egy blog / weblap. Egyszer még a SipiBlog ezen verziójának indítása után nem sokkal megróbáltam, de természetesen akkor még csak
Value and market your business (Business Link UK) If you have a blog you can use this ‘applet‘ for some idea, it values this blog at $4,516 - not bad considering it’s only a week old. This post from 2005 does some numbers based on the AOL-WeblogsInc deal. Of course the final test is finding out how much someone will pay for it. Some recent blog sales on Sitepoint Marketplace are worth looking… businesslogs.com highest bid $25,000 [
There are a couple of sites that figure this out for you. At Dane Carlson’s Business Opportunities Weblog, you put in the URL for a blog and it will calculate its theoretical worth based on the link-to-value ratio as in the AOL-WeblogsInc deal. According to them, Running Redskins is worth $7339.02. The more engaging way is to go to Blogshares and search your blog. Better yet, join the Blogshares marketplace and play the game. With a little time and practice, you can become a high
Chris Anderson started thinking about the long tail.All this data got me more interested in data, and particularly metrics both hard and soft as well as how one could possibly weight them. None of this prepared me for the success of a simple entry: Doing the number on the AOL Weblogs Inc. deal. To this day, this entry is still the most popular entry on the site, now having single-handedly clocked over 8 million page views. The concept was simple: if links were the new currency of web 2.0, then how much were they worth? Someone developed a
my employers has had an eCommerce site up for the better part of a decade with yearly redesigns by professional web designers, and they haven’t generated much more than a few hundred orders from it. So after reading explanation behind the math at TNL.net, I started thinking about ways one might go about skewing these numbers. This isn’t to say that I’m looking to have a false and over-valued site. Lord knows I don’t have this blog for money (though a generous donation towards my
es el objetivo del blog”; yo aun no tengo una respuesta, pero encontré una interesante perspectiva que surgió cuando una empresa muy grande compro a otra (ver nota aquí); de ese evento alguien propuso calcular el valor en dólares de cada blog (Ver nota aquí). No es la mejor solución ni la única, pero es muy válida. Basado en esto; este blog vale:
How much is your blog worth? I found out this tool in Dane Carlson’s Blog and this tool was inspired by Tristan Louis’s Research. Dane created this tool using Technorati’s API which computes and displays your blog’s values using the same link to dollar ratio as the AOL-Weblogs Inc deal. Currently, this is my blogs values, what about yours? Find out how much is your blog worth by
I know we’ve mentioned this before, but Dane Calrson’s fun little applet that uses Technorati’s API to calculate linkage and display a blog’s new worth using the same link to dollar ratio as the AOL-Weblogs deal. This makes it pretty clear that — Surprise! — AOL likely overpaid for their acquisition.
Questa funzione è stata creata da Dane Carlson autore di Business Opportunities e il valore è calcolato tenendo conto del numero dei link al blog negli ultimi 6 mesi. Per saperne di più controllare anche qui.
calculator will look up a blog URL and apply some fancy math to the Technorati stats to produce an estimated dollar value for that site. [IMG How much is BlogSchmog worth?] The math is based on an October 2005 analysis by Tristan Louis following the AOL purchase of Weblogs, Inc for some $25-40 million. The conservative estimate was that each link was worth $564.64. Dane used that figure and the Technorati API to publish an applet to figure out the dollar amount all those links are worth to a given blog.
inspired by the recent sale
[IMG slovenian] Še eno izmed mojih odkrivanj pradavnih reči. Med preletavanjem blogov sem naletel na stran, ki ti “izračuna vrednost bloga” (ne vem še, na podlagi česa, ampak več o tem na tej povezavi). No ja, nad “vrednostjo” mojega bloga sem kar navdušen. Imamo kakšne kupce? [IMG :)]
encontré una herramienta más divertida que útil, que en principio serviría para indicar la llegada que tiene un blog. Se trata de una pequeña aplicación que utilizando las API de Technorati, y basandose en una investigación de Tristan Louis realizada a partir de la compra de WeblogsInc por parte de AOL a fines de 2005, nos dice el valor de un determinado blog a partir de la URL, permitiendo poner el cuadro resultante con un sencillo código HTML.
like mine, it sure is not much. But there are blogs that are worth a million dollars already. Find out how much is your blog worth here. The site has an applet that computes and displays your blog’s worth using the same link to dollar ratio as theAOL-Weblogs Inc deal. The computation came after AOL bought Weblogs Inc., the two year old weblog network founde by Jason Calacanis and Brian Alvey for anywhere between $25 million and $40 million.
ant AOL estimée à 25-40 millions de dollars, le blogueur Tristan Louis a concocté une méthode de calcul qui convertit le nombre de liens indexés dans Technorati en $. Le détail de sa théorie estlà. Si vous voulez vous amuser à tester le votre, Dane Carlson a créé une petite application ici. Mise en garde: ne courrez pas chez votre comptable pour ajouter la valeur de votre blog à votre bilan !! La valeur d’un blog se calcule en prenant en
research into the value of each link to Weblogs Inc, the author created a little applet using Technorati’s API which computes and displays your blog’s worth using the same link to dollar ratio as the AOL-Weblogs Inc deal.
from Business Opportunities Weblog created this widget (see below) using Technorati’s API. Carlson’s widget will figure out your sites worth by using the same ratio of dollars per links on technorati that AOL/Time Warner used to purchase WeblogsInc.Tristan Louisran some data and came up with a number value for each link you have pointing to your site. Depending on whether Aol paid Weblogs Inc $25 million, $30 million or $40 million (real price not released but assumed to be in this range.) then each link to
from Business Opportunities Weblog created this widget (see below) using Technorati’s API. Carlson’s widget will figure out your sites worth by using the same ratio of dollars per links on technorati that AOL/Time Warner used to purchase WeblogsInc.Tristan Louisran some data and came up with a number value for each link you have pointing to your site. Depending on whether Aol paid Weblogs Inc $25 million, $30 million or $40 million (real price not released but assumed to be in this range.) then each link to
s because he sends me lots of links via IM and doesn’t mind if I mention him! He’s my official blog reporter.) So, the formula is based on AOL’s purchase of a weblog network. You can read the fine print for yourselfhere. I plugged in my url and it generated a little image of the original George W. with my blog’s worth: [IMG] My blog is worth $1,129.08. That was two weeks ago. I did it again today and look what it said!
hi, very interesting. I know this info is pretty dated, but is there any chance you would re-wrok the number, to reflect today’s reality? for example, how many of those sites above still exist? what are their revised traffic numbers? gains/losses, since this transaction? and what would that do to new valuations. I have calculated the value of my blog to be about $15k, but that was in “2005″ value terms. Any chance for an update?
Thanks for your effort on this. i find it very entertaining.
Take care. mjl
[IMG] My blog is worth $47,985.90. How much is your blog worth? [IMG] Apparently, the calulations are based onthis research. Not sure if it really means anything, but it is kind of fun. Hat tip to Suburban Bushwhacker who brought this to my attention.
That widget thing sure is fun but I’m still confused by what is stated here. Any way to make it simpler?
[...] The mathematical method is based on a study by Tristan Louis. [...]
[...] è iniziato leggendo un articolo di Tristan Louis dove utilizzando i numeri dati da AOL Weblogs inc faceva un po di conti in tasca ai blog. Così [...]