Could Twitter succeed where Facebook failed?
Metrics weeks continues with a review of how to weight metrics. So far, I’ve looked into who, in a company could benefit from metrics. I then delved into two different types of metrics: hard metrics, which can easily be measured, and soft metrics, which cannot. Today, I’m going to try to figure out how this all weights out. Grouping the metrics In order to figure out weighting, I first started to think about how to group different metrics. For this purpose, I looked at things like the base value (which would give us a baseline as to how much a business is worth based solely on revenue and revenue growth), inventory (looking at things like traffic, reach, and output, because they all give us some data points as to the growth of monetizable assets in the future), consumer involvement (looking at info like links, subscribtions, and comments to define the value of customers), and growth potential (including some more fuzzy measure of potential growth and the advantages of the integration value). My reasoning for grouping things in this way was that it might make it easier to figure out weighting across those large catch-all categories (and, if there is any…Read More
Like many other geeks, I’ve gotten a Gmail account but unlike most people, it took me less than 48 hours to render unoperational (and this time, it’s not a joke). First of all, let me say that while it is an interesting package, it is not without flaws. For starters, the lack of indicator when the Spam folder and/or trash have stuff in them is a bit disturbing. Sure, it’s not that much of an issue when you have a gigabyte of space but, for those of us who are particularly clean when it comes to online operations (I generally try to keep my virtual trash relatively empty), it’s a bother. On the spam blocking end, Gmail does an OK job but is nowhere near as good as simply using Squirrelmail with SpamAssassin, or using the spamcop black-list. On the good side of this is the fact that, in the course of a day of use (about 600 messages, most of them spam), Gmail had no false positives in terms of tagging things as spam. On the bad side, it failed to tag hundreds of messages as spam. I’m assuming that Gmail has a learning curve, like other email packages,…Read More