Why Netflix getting into the content production game is a very big deal.
Continuing in the series of exploratory articles about the virtual world phenomenon, I will now explore the opportunities in that market. I would contend that this space is just a natural evolution of the Internet model and that this phenomenon may represent, in the long run, the next step evolution in the web. So, without further ado, here’s my list: Access (aka Subscriptions) Hosting (aka Real Estate) Platform (aka Client/Server) Collaboration Event Planning Education Building/Designing Professional Services Integration Trade platforms I will now go an and elaborate on each of those points. They are divided into three broad categories: opportunities for virtual world vendors, for users, and what I would call secondary markets. Opportunities For Virtual World Vendors I would generally group the opportunities for virtual world vendors into three broad category: access, hosting, and tools. Access (aka subscriptions) At the current time, this is the opportunity that most of the existing players have been mining the most. The basic model is simple: sell monthly or hourly subscription services to users. This is really no different than the business that AOL, Compuserve, and early ISPs were into, charging a fee to access an environment. Much like those early players in…Read More
Over the last few months, I’ve been trying to get a better understanding of what is happening with the concept of virtual worlds. Let me go into more details as to why I think this phenomenon has some real potentials. In this first entry in a series, I will explore the economic activity surrounding this phenomenon. Size of the market When talking about virtual worlds, I am focusing on the new space created by the gaming industry that allows to create online avatars and interact with other players in a fully immersive environment. From an economic standpoint, estimates range from around 100 millions to a high of US$1.5 billion a year. These are not insignificant numbers and they point to an emerging phenomenon and potentially the rise a new industry, with its own set of marketplaces, gathers, owners, creators, and marketers. Marketplaces To understand virtual worlds marketplace, one must first understand what si going on in those virtual worlds. When a player sets up an account, he’s given a basic set of skills. As he or she progresses and interacts with the virtual world and its denizens, the player gains more and more skills and goods. However, this type of…Read More
I’m attending the WeMedia conference today and will be live-blogging in this entry. Watch the site for constant updates as I will keep adding to this entry. It seems there are two clear camps here: the new media adopters and the traditional crowd. They can easily be identified based on whether they have laptops in front of them or not. It creates an immediate delineation line as the blog crowd obviously has a backchannel to use whereas the traditional media crowd does not. That’s another facet of WeMedia: always connected, enhanced knowledge through immediate sharing of data. We News Panel The AP showed a few familiar citizen generated clips of the Tsunami, the London bombing, the WTC bombing and said they started to use contributions as a way to get speed to market. “Technology is fundamentally changing the business and if we don’t adapt, we will loose that audience” – Richard Sanbrook, BBC Discussion of class disparity and availability of access to the internet channel. The United States are behind on this and it seems that there is little leadership in terms of moving forward on this. Keynote: Al Gore “TV dominates the flow of information in America… The most…Read More
I was recently speaking at a conference called Escandinavia 2000, which covered the state of the Internet in Scandinavia. During that conference, I had a chance to speak to a number of people about the state of wireless in the Scandinavian countries. Here’s what I’ve learned and how it can help those of you who are working in the wireless space in the United States. The Hybrid World Lives! Many of you may remember the February 10th issue about Hybrid Computing. While talking with Birger Steen, CEO of Scandinavia Online, I discovered that the concept is not that far off the market. It is his contention that WAP-enabled phones are largely a pain in the back when it comes to interface. Having to key in every letter on the small phone keyboard is far from the easiest thing in the world. As a result, Scandinavia Online has developed a set of services that allows users of their portal jump on their site and configure their WAP view on the web. From his point of view, this is the best service he can offer now to wireless users. The point was reiterated by a few people around the conference that told…Read More