Living in a city is inherently a social experience. Living in a car-driven society isn’t.
The New York Times has a story in today’s business section about Gawker, which is trying to set up a model of advertising-supported weblogs. The article talks about a story, published on IwantMedia, which gave a little more of a view into Gawker’s financial model. Bloggers are paid $2500 a month plus bonuses, based on the site’s performance. Expectation seems to be that each site will make around $75,000 a year (that would come out to $6250 per month). With those bits of information, I decided to investigate how blogging compares to journalism as a career. My methodology was relatively simple. I would take a sample of sites and figure out the word count for each entry, get an average word count for that day and then build several models. For each day, I would pick up the first entry posted on that day (in other words, the last one in the list of entries for that day), copy all the words for that entry in Word and use the Word Count feature in Word (which can be found under Tools) to get a word count on that entry. I would do the same for the first 12 entries, since…Read More