In this first piece in a series, I look at ownership vs. renting, the result of a number of observations throughout the last few months.
Back when they came out, I said that tools like Tivo and Replay could change the face of television watching. A couple of years ago, I assumed that game boxes would be the new home media center. What I missed, though, was the end run that Tivo was doing around the game companies. With yesterday’s announcement that they would offer connectivity to computer platform, Tivo is placing itself square in the middle of the convergence world. Their strategy is simple: focus on the core engine and use the PC as a storage area. It is braindead simple logic. The Tivo box comes with a big hard drive but it is mostly filled with TV programming. Alternately, the box does not need to provide web surfing as attempts by companies like AOL and Microsoft have failed in that space, probably bringing on the realization that most people don’t want to surf on their television sets. Thus, Tivo leaves the download of music to computers for now. The reason I am saying for now is that I expect them to eventually offer a more widespread network connectivity set in the future. However, they realize that most Tivo users are probably already computer…Read More