For the past week, I’ve been posting a fair amount about the raging cow and about establishing trust in a market where marketers are trying to get in side by side with other bloggers. Chris Pirillo makes some good points about the raging cow campaign: Is it so bad if they are trying to engage us in a conversation? If markets are conversations, as a popular book says, is Dr. Pepper doing the right thing? It’s a tough question to answer. After all, they are trying to do what we told them they should do. On a related matter, the blog world is now abuzz with a description of the Internet as an agreement. While the document provides an interesting set of concepts that are sound from a purely technical standpoint (yes, the underlying standards of the Internet are based on an agreement), it does not cover the variety of choices of what is on the Internet. If the goal is to say “hey, the Internet is just an agreement to tie networks together” then World of Ends succeeds. But the contention that this makes a difference does not really matter much in today’s world. What world of ends does…