Tag: Kaplan

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Subsidized vs Directly Purchased Media

October 26, 2009Mediaad-subsidized media, Advertising, advertising margin, advocacy type media, BBC, Bloomberg, Business, Communication design, consultant to media outlets, Consumer Reports, consumer-focused media, Criticism of advertising, Design, Dow Jones, Europe, France, Google, Graphic design, ideas, Kaplan, larger media outlets, Media, media consumer, media content, Media In, media operation, media organization, media organizations, media outlet, media outlets, media product, New media, online advertising, online components, online media, online space, paid media model, propaganda tools, subsidized media, Subsidy, the Washington Post, theory, United Kingdom, United States, Visual arts, web media

There are many way to finance media. Today, most media is subsidized. How could that change?