Management

Metrics weeks continues with a review of how to weight metrics. So far, I’ve looked into who, in a company could benefit from metrics. I then delved into two different types of metrics: hard metrics, which can easily be measured, and soft metrics, which cannot. Today, I’m going to try to figure out how this all weights out. Grouping the metrics In order to figure out weighting, I first started to think about how to group different metrics. For this purpose, I looked at things like the base value (which would give us a baseline as to how much a business is worth based solely on revenue and revenue growth), inventory (looking at things like traffic, reach, and output, because they all give us some data points as to the growth of monetizable assets in the future), consumer involvement (looking at info like links, subscribtions, and comments to define the value of customers), and growth potential (including some more fuzzy measure of potential growth and the advantages of the integration value). My reasoning for grouping things in this way was that it might make it easier to figure out weighting across those large catch-all categories (and, if there is any…