Marketing Archives - Tristan Louis (TNL.net)

The new product

August 18, 2012Mediaanalyst, Blogging, Brand, Brand management, Communication design, critic, Design, fill-in-the-blank solution, Graphic design, Humor, important technology pundit, innuendos, Internet space, klout, Marketing, rumors, similar product, social network, template, unannounced products

How technology blog rumors are made.

The long view

November 13, 2011Business, Technologyalpha, amazon, And building, Android, Apple iPod Touch Portable Audio Device, browser creator, Browser wars, company forward, dedicated platform specific applications, Design, energy vs. yards, Firefox, forward, Fred Wilson, Free software, Future, Human–computer interaction, Information Age, Internet Explorer, iPod, kindle, long roadmap model, Man-Made Disaster, Marketing, Microsoft, minimum viable product, Nokia, normal product, one iterates backward, Open Web, operating system, Positioning, roadmap, strong player, Tim Berners-Lee, web applications, web barren, web browser, web-based apps, World Wide Web

Study the past, understand the future.

The New Artisans

August 14, 2011Business, TechnologyArtisan, artisan supply chain, Brooklyn, contract manufacturers, contract manufacturing, Economic development, final product, Industrial Revolution, industrial revolution infrastructure, Industrialisation, Industry, Just-in-time, Manufacturing, manufacturing goods, manufacturing specialists, Marketing, New York, New York City, potential products, Simplifying, software problem, United States, value chain

The internet is heralding the post-industrial age.

Agency is the future of Media

August 27, 2010MediaAdvertising, Advertising agency, advertising prices, Bogusky, Burger King, Business, consumer-generated media, Cripin, Criticism of advertising, digital media, Marketing, Mass media, Media, media content, media goods, media industry, Media Model In the United States, media models, media person, media pieces, media-like developments, Natural Disaster, New media, New York, Old Spice, online advertising, online media, Online time, online world, paid media, paid media events, particular product, Porter, result media, RoadShow, subsidized media, technology conferences, United States, Visual arts, wider

Companies creating content for brands may be the future of media.

Marketers and Makers

August 20, 2010Business, Politics, TechnologyATM, BBC, Business, development, government, makers, marketers, Marketing, Minister, net neutrality, relationship social media marketers, social media, social media people, software ideas, Wall Street

Five tales about two world show how we rely on two equally important groups of people: marketers and makers

6 Stages of Cultural Impact

July 16, 2010Business, TechnologyAdvertising, advertising groups, advertising model, Apple, Apple Inc., Apple iPhone 4 Smartphone, boots manufacturer, Brand, Buggy Whip, Business, Communication design, Cultural Impact, Dow Jones Industrial Average, Facebook, Flash, FourSquare, Google, Graphic design, IBM, iPhone, iPod, Marketing, Microsoft, Microsoft Windows, Mountain Mainstream, Nokia, operating system, plastics, search engine, search space, social network, Steve Jobs, technology world, Twitter, UML Partners, video site, Windows, Windows operating system, WPP, YouTube, Zune

Measuring the cultural impact of a corporation in 6 easy steps.

Ruthless Efficiencies

July 8, 2006Business, TechnologyAdvertising, advertising industry, Business, cent, Communication, Communication design, contextual advertising model, Criticism of advertising, Digital rights management, Graphic design, Internet marketing, Internet technology, Marketing, mesh networks, multi-tiered internet, Newspaper, online advertising, recordable media, Services Service, sub-standard product, United States, Voice over IP, VOIP

As readers of this site know, I strongly believe that we are now in the middle of a major overall shift in economic trend that hasn’t been seen since the introduction of the paper bill in late 1700s england. Seen under this lens, I’m starting to think that there may be some truths to the claims that some of the traditional industries are making that their business is getting hurt by new technology. Their business is getting hurt but it’s not because of any particular evil on the part of Internet companies. The truth is that the reason those industries are starting to suffer from the propagation of Internet technology is that their traditional business models were based on inneficiencies in the market. The Music Industry Take, for example, the music industry. Traditionally, the music industry has been based on aggregating multiple songs on a piece of media. Every few decades, they would benefit from the introduction of a new technology (for example, shifing from LPs to 8-tracks, then to cassette tapes, then to CDs) as people had to basically purchase the same good over and over again when they upgraded their equipment. Then came the concept of a digital…

Metrics — Weighting the Metrics

October 20, 2005BusinessAJAX, API, Business, eBay, expectation management, external network, Internet Explorer, Internet users, Inventory, Management, Manufacturing, Marketing, Mergers and acquisitions, Microsoft, Microsoft Windows, Operations research, Search, search engine, Supply chain management

Metrics weeks continues with a review of how to weight metrics. So far, I’ve looked into who, in a company could benefit from metrics. I then delved into two different types of metrics: hard metrics, which can easily be measured, and soft metrics, which cannot. Today, I’m going to try to figure out how this all weights out. Grouping the metrics In order to figure out weighting, I first started to think about how to group different metrics. For this purpose, I looked at things like the base value (which would give us a baseline as to how much a business is worth based solely on revenue and revenue growth), inventory (looking at things like traffic, reach, and output, because they all give us some data points as to the growth of monetizable assets in the future), consumer involvement (looking at info like links, subscribtions, and comments to define the value of customers), and growth potential (including some more fuzzy measure of potential growth and the advantages of the integration value). My reasoning for grouping things in this way was that it might make it easier to figure out weighting across those large catch-all categories (and, if there is any…

Metrics — Soft Metrics

October 19, 2005Business, TechnologyAmerica Online, Analytics, AOL, Brand, Brand equity, Brand management, Business, comment writer, Equity, Equity securities, equivalent non-branded product, Finance, Google, Marketing, mathematician, Metrics, MySpace, online brands, online world, product management, Reputation, Reputation management, Rupert Murdoch, Sociology, the New York Times, the Times, web property, Yahoo

A review of some of the softer metrics you might want to consider tracking on your site.

Modular by Design — Broadcast TV

August 10, 2004Business, MediaAdvertising, Digital television, Digital video recorders, Interactive television, Linux-based devices, Marketing, Nielsen ratings, Prime time, television, Terminology, then targeting advertising sales, Tivo, TiVo digital video recorders, Turner Broadcasting

The impact of modular approach can also be felt in the television business. Personal Video Recorders like Tivo have managed to break down television into its most basic set of modules: the TV show, attacking the concept of broadcasting in the process. The problem here is that television stations have been working on bundling several TV shows as part of a package. The science of primetime planning is predicated on the concept that people who watch one TV show may also take a look at shows that are broadcast before and after that particular show. Based on this concept, TV stations can prop up the audience of a particular show by broadcasting it at a time that is close to another more popular one. However, Tivo breaks down that logic by giving the user leeway in terms of what they see (only the content they want) and when they see it (when they want), distributing audiences over any time of the day. The Tivo approach is breaking the TV business model because it attacks the concept of primetime television. On Tivo, primetime is any time, which means that audiences become much harder to track and makes it impossible to assume…

Tag: Marketing