Archives for the "Marketing" tag
Impressive customer service
I just received a call on my cell phone from T-mobile and was extremely impressed with their customer service. Over the past few weeks, I’ve noticed that the level of service has degraded (meaning that my signal is not as clear as it used to be). I’ve never complained about this to them but they [...]
Tags: Customer, Marketing, Wireless
In Personal
Blog, Internet, and Marketing
For the past week, I’ve been posting a fair amount about the raging cow and about establishing trust in a market where marketers are trying to get in side by side with other bloggers. Chris Pirillo makes some good points about the raging cow campaign: Is it so bad if they are trying to engage [...]
Tags: Blogging, Content, Internet, Marketing, Standard
In Business, Technology
A declaration of bloggerdom
Ed suggested in a Metafilter thread that we come up with a blogging vow of chastity similar to the one Dogme film-makers did in 1995. Here’s my stab at a first draft of this: Declaration of bloggerdom We are bloggers. We are individuals. We are not for sale We are not a target market. We link to sites because we find [...]
astroblogs
The ragingcow blog got me thinking about the concept of Astroturf blogs (I would call them astroblogs). A lot of people are saying that a blog like ragingcow can’t work and yet, there is a number of discussions about it all over the blogosphere. Now, if it doesn’t work, how come I now know about [...]
Tags: Advertising, Blogging, Marketing
In Business
Marketer, Marketer, where have you been?
There is much discussion about RagingCow, a new site created to market a new Dr. Pepper soft drink. The funny thing is that some say it won’t work but the site is already getting free publicity from bloggers all over. I didn’t know about the drink prior to seeing it on Blogdex so that makes [...]
Tags: Advertising, Blogging, Google, Idea, Marketing, XML
In Media, Technology
Succesful Web Content
Introduction I wrote this article in 1997 for a publication that never saw the light of day. As a result, I am now making it available to people who are interested in running online content sites. Interestingly, those rules still hold true.For years people have claimed that “content is king.” If so, there are many things [...]
Tags: Community, Content, Marketing, Strategy
In Media
