tnl.net

Marketers and Makers

August 20, 2010

Five tales about two world show how we rely on two equally impor­tant groups of peo­ple: mar­keters and makers

6 Stages of Cultural Impact

July 16, 2010

Mea­sur­ing the cul­tural impact of a cor­po­ra­tion in 6 easy steps.

Impressive customer service

March 24, 2003

I just received a call on my cell phone from T-mobile and was extremely impressed with their cus­tomer ser­vice. Over the past few weeks, I’ve noticed that the level of ser­vice has degraded (mean­ing that my sig­nal is not as clear as it used to be). I’ve never com­plained about this to them but they called […]

Blog, Internet, and Marketing

March 7, 2003

For the past week, I’ve been post­ing a fair amount about the rag­ing cow and about estab­lish­ing trust in a mar­ket where mar­keters are try­ing to get in side by side with other blog­gers. Chris Pir­illo makes some good points about the rag­ing cow cam­paign: Is it so bad if they are try­ing to engage us in […]

A declaration of bloggerdom

March 4, 2003

Ed sug­gested in a Metafil­ter thread that we come up with a blog­ging vow of chastity sim­i­lar to the one Dogme film-makers did in 1995. Here’s my stab at a first draft of this: Dec­la­ra­tion of blog­ger­dom We are blog­gers. We are indi­vid­u­als. We are not for sale We are not a tar­get mar­ket. We link to sites because we find […]

astroblogs

The rag­ing­cow blog got me think­ing about the con­cept of Astro­turf blogs (I would call them astroblogs). A lot of peo­ple are say­ing that a blog like rag­ing­cow can’t work and yet, there is a num­ber of dis­cus­sions about it all over the blo­gos­phere. Now, if it doesn’t work, how come I now know about a prod­uct that I didn’t know […]

Marketer, Marketer, where have you been?

March 3, 2003

There is much dis­cus­sion about Rag­ing­Cow, a new site cre­ated to mar­ket a new Dr. Pep­per soft drink. The funny thing is that some say it won’t work but the site is already get­ting free pub­lic­ity from blog­gers all over. I didn’t know about the drink prior to see­ing it on Blogdex so that makes me a suc­cess­ful target […]

Succesful Web Content

February 28, 1999

Cre­at­ing suc­cess­ful con­tent sites is easy. Here’s how.