With the data now behind us, looking at new ways in which Hollywood could treat online.
Back when they came out, I said that tools like Tivo and Replay could change the face of television watching. A couple of years ago, I assumed that game boxes would be the new home media center. What I missed, though, was the end run that Tivo was doing around the game companies. With yesterday’s announcement that they would offer connectivity to computer platform, Tivo is placing itself square in the middle of the convergence world. Their strategy is simple: focus on the core engine and use the PC as a storage area. It is braindead simple logic. The Tivo box comes with a big hard drive but it is mostly filled with TV programming. Alternately, the box does not need to provide web surfing as attempts by companies like AOL and Microsoft have failed in that space, probably bringing on the realization that most people don’t want to surf on their television sets. Thus, Tivo leaves the download of music to computers for now. The reason I am saying for now is that I expect them to eventually offer a more widespread network connectivity set in the future. However, they realize that most Tivo users are probably already computer…Read More
Recently, I tried a new application called MediaBridge from Digimarc. The basic concept is that if you have a quickcam or scanner attached to your PC, you can access extra content through a URL embedded within a newspaper or magazine page. Interesting concept as one could see this being used in Internet directories or for more information on a particular article. However, the focus here has been on advertising and advertising alone. Wired is the first publication to test it out and there are ample benefits to the advertisers. First of all, they can track what publication has prompted someone to go to their site and second they can target readers of those pubs with different messages. Interesting concept but what’s the advantage to the customer? Unfortunately, Digimarc’s approach is not that uncommon in our industry. Designers build sites that are beautiful eye candy requiring tons of plug-ins and then wonder why more people are not using them. The answer is quite simple: customers do not like to download plug-ins and a recent study showed that customers do not even care that much for graphics on a page. In a reversal of what is happening in the print world, Internet…Read More