With the data now behind us, looking at new ways in which Hollywood could treat online.
Mark Cuban, who created Broadcast.com before selling it to Yahoo, and Steven Sorderberg, who directed many box office winning pictures like “Ocean’s 11” and “Traffic” have decided to partner up and revolutionize the movie industry by offering “films that would debut simultaneously in movie theaters and on DVD, pay-per-view cable and satellite television.” Frequent reader of TNL.net will know that this is a move I have advocated for a long time (see here and here for examples). Part of the interesting issue here is how Mark Cuban is approaching the issue. In a recent Wired magazine interview, Cuban was recently saying: “People get frightened about all kinds of things in Hollywood,” he says. “That’s not my system. I don’t have a business to protect. I have a business to build.” This business has brought Cuban to fundamentally believe that bits are bits and is now putting serious money behind the idea. I would like to applaud the effort and hope that it will be successful. If it is, expect the rest of the movie industry to follow. Combined with the recent calls by Blockbuster Video executives to release movies on DVD at the same time as they are released in…Read More
There’s an interesting Michael Wolff piece in New York about the declining value of content. (Disclaimer: I used to work for Michael in the early 90s) While I generally agree with the concept that content is becoming more widespread and that there is an increase in the amount of content being produced, I fundamentally disagree with his assumption that people do not pay for content. If that were truly the case, where would box-office revenues go? What about video and DVD rentals? His pointing out the fact that changes in behavior show that most people will steal music and movie content on the Internet is largely due to the fact that there are no clear alternatives. Attempts to offer a crippled service like the new Napster or Pressplay are not enough (After all, if I pay for a service, why does the stuff I downloaded expire). Give us an all you can eat legal buffet at a price point that does not gouge us and we will come. Or start paying the artists and your case will be stronger when you tell us that we are starving them. Right now, many people pay for cable TV. Basic price gives you…Read More