RSS on Fire
There’s an old rule in journalism that trends can be spotted when you hear/see the same item happening three times in a row over a short period. If that’s the case, the trifecta yesterday was: Yahoo! announcing native support for RSS and ATOM in the “my yahoo” page Bloglines announcing a new set of services to ease the load of distribution Newsgator announcing new partnerships to drive adoption Let’s review why those announcements herald the arrival of RSS into the mainstream. Yahoo! and RSS As Jeremy Zawodny said, it does something […]–something that Yahoo is in a unique position to do: bring RSS to the masses. Why is this significant? Well, quite simply, while geeks like myself and readers of this blog know, RSS is still something for early adopters. Every time a large player gets into that field, the concept gains a little more traction. With the arrival of RSS into the Yahoo! personal page, the format becomes a major new delivery channel for content creators. With this, TNL.net can now figures prominently next to Reuters feed, being given the same kind of weight. It represents a major shift in the way Yahoo! distributes content. In the late 1990s,…