Non-obvious winners and losers in Microsoft Yahoo Deal
AOL, Ask.com, AT&T, Finance, Google, IAC, Internet search engines, large enough online ad buyer, less buyer, Maven Networks, Microsoft, Microsoft Windows, MSN, MSNBC, News Corp., online, Online chat, online pairing, online space, OpenID, search game, Wall Street Journal, World Wide Web, XX, Yahoo, Yahoo! Mail
The tech community is buzzing at the news that Microsoft has made an unsolicited US$44.6 billion offer to acquire Yahoo and word is that Yahoo is actually considering it very seriously. The potential merger has long been rumored and there are many reasons for which it could actually make a lot of sense for both companies. A question, though, remains as to who the winners and losers are in that deal. Topline, it’s clear that Microsoft and Yahoo benefit from this and clear that it doesn’t benefit Google. But who else? Let’s look at the deal and try to figure it outs Winners OpenID: Only a few days ago, Yahoo announced support for OpenID, a system that allows users to use their yahoo credentials as a way to login to other services. Surprisingly, this was the goal of Microsoft Passport (now knows as Windows Live ID), almost a decade ago. A pairing between Microsoft and Yahoo could represent a major win for OpenID, especially if the partnership extends Yahoo’s commitment to Windows. One could see OpenID being incorporated with Active Directory in the future, leaving any non-openID provider in a lurch. AT&T: Yahoo has a partnership with AT&T for IPTV.…
