Is Facebook the new face of advertising?
Continuing in the series of exploratory articles about the virtual world phenomenon, I will now explore the opportunities in that market. I would contend that this space is just a natural evolution of the Internet model and that this phenomenon may represent, in the long run, the next step evolution in the web. So, without further ado, here’s my list: Access (aka Subscriptions) Hosting (aka Real Estate) Platform (aka Client/Server) Collaboration Event Planning Education Building/Designing Professional Services Integration Trade platforms I will now go an and elaborate on each of those points. They are divided into three broad categories: opportunities for virtual world vendors, for users, and what I would call secondary markets. Opportunities For Virtual World Vendors I would generally group the opportunities for virtual world vendors into three broad category: access, hosting, and tools. Access (aka subscriptions) At the current time, this is the opportunity that most of the existing players have been mining the most. The basic model is simple: sell monthly or hourly subscription services to users. This is really no different than the business that AOL, Compuserve, and early ISPs were into, charging a fee to access an environment. Much like those early players in…Read More