Google’s DNS could have as much to do with search and advertising as it does with other technical concepts.
So far, we’ve talked about the impact of a modular approach on existing business models outside of the software industry. Today, we delve in on the industry most associated with modular design: software. Certain software companies have been suffering from the advance of modularity in software design. The main one, to date, has been Microsoft with its Windows software platform. In the mid-nineties, Microsoft decided to integrate a number of Internet components tightly with its operating systems offering. The two most critical ones of those components have been a web server (IIS) and a web browser (Internet Explorer). Leaving aside discussions relating to the antitrust issues this kind of integration has raised, the integration of those tools with the operating system have left openings for alternative approaches that were more modular. On the server end, IIS has been the subject of many attacks by hackers. Because it is hooked deeply into the operating system, an attack against the web server can have an impact that goes much further that the web front-end. In most cases, the attacks succeeded not only in taking machines down but also turning them into zombie armies that could then turn around and attack other servers….