The raging cow incident shows that there’s a need to establish trust in the blogging (and maybe the web) world. Tim Bray demonstrates that most bloggers have relationships to products, concepts, companies, and other bloggers. His declaration of truth is a good start but there are a number of things that still need to be done. Meanwhile, Scott Johnson asks the important question: How will we establish the current level of trust we have for blogs?. It is an important question that requires much thought. In the discussions surrounding my suggestion of how we can level the playing field, I’ve learned a couple of things: First, whatever solution we come up with must be easy to implement. It is easy for those of us who are more technical to come up with XML rules and complex structure to represent the world. However, most people neither have interest nor experience in experimenting with such thing. Hence the first rule of any answer is that whatever solution is implemented, it needs to be simple. Second, trust is a very large issue and some portions of it are being addressed. For example, FOAF allows you to establish trust between friends. But what about…