A review of some of the softer metrics you might want to consider tracking on your site.
The raging cow incident shows that there’s a need to establish trust in the blogging (and maybe the web) world. Tim Bray demonstrates that most bloggers have relationships to products, concepts, companies, and other bloggers. His declaration of truth is a good start but there are a number of things that still need to be done. Meanwhile, Scott Johnson asks the important question: How will we establish the current level of trust we have for blogs?. It is an important question that requires much thought. In the discussions surrounding my suggestion of how we can level the playing field, I’ve learned a couple of things: First, whatever solution we come up with must be easy to implement. It is easy for those of us who are more technical to come up with XML rules and complex structure to represent the world. However, most people neither have interest nor experience in experimenting with such thing. Hence the first rule of any answer is that whatever solution is implemented, it needs to be simple. Second, trust is a very large issue and some portions of it are being addressed. For example, FOAF allows you to establish trust between friends. But what about…Read More
On Tuesday, US votes will go to the polls and select their next president. This election will mark the first time the Internet has played a significant role in politics and it seems there is no turning back. In today’s column, I’m taking a look at how the Internet changed politics and what can be learned from it in the future. Web and Email: Essential Campaigning Tools In 1992, the Clinton/Gore campaign was one of the great innovator in that field. Using a list server, the democratic ticket sent out policy papers, press releases, and announcements of gathering to thousands of subscribers. After they moved into the White House, they continued providing detailed policy information via the Internet. In those days, however, few people cared as the Internet had not yet captured the public imagination. This year, politicians fully seized the Internet as an essential campaigning tool. As the presidential campaign hits its last few hours, tons of emails are invading my mailbox. They come from all parties and it is interesting to see them pile. People are asking me to vote for Bush, Gore, or even Nader. One has to give credit to all the parties involved: they are…Read More