Following a recent article in Wired News about the viability of blogging as a revenue generating model, I started thinking about the value of archival material to a blogger. As readers of this site might have noticed when using the web interface, I am using the Google Ad service called AdSense. As I am not at freedom to reveal the terms of my contract with them or discuss specific, I’ll talk in general about online advertising programs. The first thing to take into account is that the model on using advertising in archives is one largely predicated on a long tail concept, whereas one can make more money from small increment over a long run than trying to score the big hit. In my case, this means trying to get a few good stories out on a regular basis, none of which is going to make lots of money on a single day but a few cents or a few dollars a day can add up to quite a nice payoff on a yearly basis. I believe that people who blog and develop a nice audience can see some of those results. Let’s take a hypothetical story of 1000 words….