MacWorld 2004: What was NOT said
Every year, mac users await announcement of exciting new software and hardware product. Last year, Steve Jobs impressed the computing industry by unveiling a couple of new laptops (the 12 and 17 inch PowerBooks) and offering a truckload of new software packages. This year’s keynote, however, was more significant for what was not said that what was. Much will be made about the pricing of the mini iPod, with people debating whether it is too expensive or priced well enough so I’m not going to go over that ground here. My view is that anyone who thinks they can get the 15Gb iPod for only 50 dollars more that the mini-iPod has made the kind of mental leap that Apple expects consumers to make. The decision to introduce a 4 Gb iPod was an interesting one only in the fact that there were no similar announcements about a 2Gb and/or 1Gb device. The question here is why did Apple decide not to introduce products of this kind in the marketplace. I suspect that the reasoning here is that 4Gb is rare enough (In my searches, I could only find one competing device, which has since been discontinued) that it makes…