Fighting Hacking 2.0
People, not algorithms, are the best way to fight hacking. Here’s Why.
Why the Boo.comeback makes sense
There has been much discussion lately, most of it negative (you can read more comments on Technorati), about the comeback of boo.com and once again, I find myself on the opposite side of the shared wisdom. Before I go into reasons as to why I think a comeback by Boo.com (a boo.comeback?) makes sense, let me first go into my unique qualifications to make such an assessment: I happen to have worked at Boo.com in the past and I was the insider who exposed some of the challenges the company had faced. I spent a fair amount of my time, in 2000 and 2001, talking at conferences about the lessons learned from this failure and I think that some of those are now fixed. Looking Back In the ensuing 6 years, I’ve been going over and over what went wrong and discovered more lessons along the way: the market conditions were wrong, we were young and arrogant, and, for the most part, we didn’t really understand the magnitude of what we were trying to accomplish: to remind people, our goal was to launch a website in 16 countries (15 EU countries + the US) on day one, localizing our site for…