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how to turn your large organisation into a web 2.0 wizard in 15 steps
July 9, 2007
how to turn your large organisation into a web 2.0 wizard in 15 steps « Marketing & Innovation:
Evaluating what should be done as part of such Web 2.0 initiatives with large organisations implies that we rethink the definition of Web 2.0 (see O’reilly’s 2.0 meme map to start with). An exec summary of this definition is provided hereafter. More than often, we have noticed that the main motivation for large corporations to jump on the bandwagon is to keep up with the Joneses.In this document we will describe the main principles and the main reasons why you should or should not opt for a Web 2.0 initiative.
Web 2.0 for large corporations is a big subject. This document provides readers with a good starting place for discussion.
Please note that I have just published part one in a series of 3 articles related to Corporate Blogging. These articles are packed with tips and tricks about Corporate Blogging and how to make it work. Stay tuned as these posts will be published in 3 instalments
http://visionarymarketing.wordpress.com/2008/05/29/blogging/