how to turn your large organisation into a web 2.0 wizard in 15 steps

July 9, 2007

how to turn your large organisation into a web 2.0 wizard in 15 steps « Marketing & Innovation:

Evaluating what should be done as part of such Web 2.0 initiatives with large organisations implies that we rethink the definition of Web 2.0 (see O’reilly’s 2.0 meme map to start with). An exec summary of this definition is provided hereafter. More than often, we have noticed that the main motivation for large corporations to jump on the bandwagon is to keep up with the Joneses.In this document we will describe the main principles and the main reasons why you should or should not opt for a Web 2.0 initiative.

Web 2.0 for large corporations is a big subject. This document provides readers  with a good starting place for discussion.

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