Ten things the world can learn from open source | The Open Road - CNET Blogs

September 10, 2007

Adoption precedes monetization
Lots of customers is a greater barrier to entry than lots of intellectual property
A business’ brand is its greatest asset in driving sales
Lower barriers to evaluating and using your product
Sell customer value, not vendor value
Most businesses aren’t widgets businesses
Product use should breed re-use and further sharing
A collective product best serves a collective market
Invest in service and your product, not sales
Transparency breeds trust, and trust breeds revenue
People make a business

An interesting list which challenges a lot of thinking. Worth a read. (Hat tip to Sam Ruby for this.)